International Trade Law
International trade law requires a different lens for assessing risk. Think IP and data first. Before plotting your company's international marketing strategy, ensure that intellectual assets are protected and local data law understood.
Safeguarding IP and Data Protects Long-Term Value
We align legal strategy to business strategy so that your international economic goals drive our work, not the other way around.
Recognize that a trademark registered in the U.S. still needs local protection in other jurisdictions.
Understand the implications of trademark protection awarded to the "first to file" rather than the "first to use."
Know that many countries regulate data collection and use more heavily than the U.S. does, and adapt your global trade strategy accordingly.