Sustainability and the C-Suite

Posted Leave a commentPosted in Corporate reporting, Our Services, Our Work, SASB, Sustainability

In general, C-suite leaders care about two groups:  customers and shareholders. Traditionally, the soft, story-focused, intangible sustainability or corporate social responsibility report targeted customers.  While it might include some metrics and performance targets, its primary goal was to communicate with customers, helping them see a brand as more well-rounded and identify with that brand’s story.  […]