2016 jetBlue Sustainability Accounting Standards Board Report Copy

Sustainability and the C-Suite

Posted Leave a commentPosted in International Business, Small Business

In general, C-suite leaders care about two groups:  customers and shareholders.   Traditionally, the soft, story-focused, intangible sustainability or corporate social responsibility report targeted customers.  While it might include some metrics and performance targets, its primary goal was to communicate with customers, helping them see a brand as more well-rounded and identify with that brand’s […]